The NFL season opened down last Thursday as NBC’s coverage of a weather-delayed NFL Kickoff averaged a Total Audience Delivery of 19.5 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms, though still ranking as the most-watched sporting event since the 2018 PyeongChang Winter Olympics, according to Nielsen Fast National data and […]
Meanwhile, ESPN’s coverage of the US Open Women’s Championship, which saw a dramatic contest that saw Naomi Osaka topple Serena Williams, score a 2.5 rating for the match itself and a 2.4 for the full three-hour telecast. The rating is tied for the second-highest in ESPN’s entire US Open history (225 telecasts starting in 2009, […]
On the 17th anniversary of the 9/11 attacks, ESPN will explore how “sports helped the nation heal following one of the darkest days in US history.” Produced in conjunction with the National September 11 Memorial & Museum in New York, the E:60 presentation of Comeback Season – Sports After 9/11 will air Sept. 11, at […]
IMG announced that the second annual Wendy’s College Tailgate Tour, an interactive, fan-focused pre-game experience featuring fresh food, music, gaming, and legend appearances, will travel to 13 college football games this season. The 2018 Wendy’s College Tailgate Tour kicks off on Sept. 8 in Gainesville and concludes in Pasadena at the Rose Bowl Stadium on […]
Beats by Dr. Dre locked in a deal with the NBA, described as a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball beginning in October 2018. The multi-year deal will build […]
The NFL season kicks off tonight as NBC Sports’ coverage of NFL Kickoff 2018 as the defending Super Bowl champion Philadelphia Eagles open against the Atlanta Falcons. NBCUniversal programs ranging from TODAY, The Tonight Show Starring Jimmy Fallon, Access, America’s Got Talent, Squawk on the Street, and more are covering NFL Kickoff 2018 and the […]
The Arizona Cardinals are renaming their Glendale home, with the University of Phoenix Stadium set to become State Farm Stadium courtesy of an 18-year agreement with the insurance brand. Most of the rebranding will be in place for the Sept. 9 season opener against the Redskins. “We were intent on finding a relationship that was […]
Pepsi is activating around the 2018-2019 football season with “a robust, 360-degree program that brings football to their cities and into their homes like never before.” Included will be a Pepsi Tailgate Tour, open to all fans with stops at key college and NFL matchups and featuring a mainstage performances by Wheelhouse Record’s duo LOCASH, […]
Nike named Colin Kaepernick as the face of the company’s 30th anniversary of the famed “Just Do It” campaign. The new ad featuring Kaepernick was shared on social media Monday afternoon with the message: “Believe in something. Even if it means sacrificing everything” and comes after Kaepernick, who has been without a team since he […]
NBC Sports saw its coverage of Notre Dame’s win over Michigan launch its college football coverage this season on a high note, notching a 4.51 overnight rating to tie the best Notre Dame overnight rating on NBC in 12 years, according to Nielsen. That score is up 60% over last year’s first primetime game vs. […]
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