NBA adds Beats

Beats by Dr. Dre locked in a deal with the NBA, described as a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball beginning in October 2018. The multi-year deal will build on the “music and tech brand’s global recognition by leveraging its extensive roster of NBA stars including LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns.”

“Beats revolutionized the music industry and has become one of the most innovative and culturally-influential brands in the world,” said NBA Commissioner Adam Silver. “Through our partnership, we have an exciting opportunity to merge sports, pop culture and technology to deliver unparalleled experiences and premium products to our fans.”

As part of the expansive partnership with the NBA, Beats will provide product to players and activate during marquee events including NBA All-Star, NBA Draft presented by State Farm, international NBA games in China and Europe, WNBA All-Star, WNBA Draft presented by State Farm, and USA Basketball men’s and women’s national team exhibition tours. Beats will also collaborate with and establish separate deals with NBA teams and launch a line of its audio products for fans around the world including NBA team-branded headphones.

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