IMG announced that the second annual Wendy’s College Tailgate Tour, an interactive, fan-focused pre-game experience featuring fresh food, music, gaming, and legend appearances, will travel to 13 college football games this season. The 2018 Wendy’s College Tailgate Tour kicks off on Sept. 8 in Gainesville and concludes in Pasadena at the Rose Bowl Stadium on January 1. Each stop will be anchored by the Wendy’s food truck serving Dave’s Singles and customized Frosty creations. Meanwhile, Kellogg’s returns as an associate partner in 2018 featuring Pringles Flavor Stacking, a chance to win a trip to the Cheez-It Bowl, tailgate games and celebrity meet-and-greets. Coca-Cola returns to join Wendy’s at eight of the 13 tour stops with sampling of more than 100 drink choices, including Wendy’s Exclusive Gameday Mixes on Coca-Cola Freestyle dispensers. Texas Pete joins as the newest associate partner of the 2018 Wendy’s College Tailgate Tour with additional partners expected to join in the coming weeks.
Related Stories
Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17
The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]
McKinnon lands unprecedented Exotic deal
Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]
Cat’s meow: Quaid will star in his own animal rescue story
Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]
Turner Sports Shaq’s up
Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]
The Tonys go digital
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]
CynCity
Cynsiders
How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...Amazon: Obsessed with the Consumer Experience
“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke,...Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to...
