Engaging with the Latino consumer remains a challenge, especially in sports. As we hit the halfway point of Hispanic Heritage Month and MLB readies for the playoffs, one company that is addressing that issue is TeamWorks Media and their 18-month-old platform La Vida Baseball. La Vida tells stories around baseball from the perspective of the […]
Ryder Cup Day 2 on NBC numbers were relatively flat for Overnights (1.7), however streaming was up +552% vs. 2014 with 15.7 million minutes. Golf Channel’s Day One coverage on Friday posted a Total Audience Delivery (TAD) of 765k average viewers across a 10+ hour telecast, up 12% vs. 2014 (685k, Gleneagles, Scotland, last European […]
With a new season on the horizon, NBA League Pass is launching a series of “innovative, fan-focused initiatives that will provide more ways to watch live NBA game coverage than ever before.” Through a new, season-long NBA League Pass offering – available via Turner’s B/R Live streaming service, along with NBA.com and the NBA App […]
The 2018 MLB Postseason takes the mound on Oct. 2 on ESPN with the National League Wild Card Game presented by Hankook Tire at 8p on ESPN and the ESPN App. ESPN will also exclusively televise any tiebreaker games on Oct. 1. Matt Vasgersian will handle play-by-play with analysts Alex Rodriguez and Jessica Mendoza and […]
Tonight sees the debut of the NFL’s Thursday Night Football, Presented by Bud Light on FOX, with FOX Sports opening the doors to its new “Now It’s a Game” campaign, which “celebrates a schedule full of marquee NFL matchups.” The campaign is comprised of an introductory “anthem” and six individual key matchup spots, directed by […]
New Era Cap Co., the Authentic Cap of the NBA, is launching the New Era NBA Authentics: 2018 Tip Off Series, a “collection of colorways and styles designed to gear up basketball fans worldwide ahead of the 2018-19 NBA season.” The full NBA Authentics: 2018 Tip Off Series encompasses four unique collections: Team Color,Olive Green, […]
Amazon Prime Video is making history, announcing that Hannah Storm and Andrea Kremer will team up to provide commentary and analysis for its live streaming coverage of 11 Thursday Night Football games on Prime Video beginning Sept. 27 when the Los Angeles Rams host the Minnesota Vikings. The move will, according to the company, mark […]
Seattle’s NHL future took a big step forward after the Seattle City Council approved lease and development agreements that will allow the Oak View Group to demolish the existing KeyArena and replace it with a new venue that would be the potential home of an NHL team by 2020. The Seattle Arena Company plans to […]
With Tiger Wood’s back in front of the line, NBC Sports Group saw its final round coverage of the TOUR Championship on Sunday deliver a 5.21 Nielsen overnight rating, as Tiger Woods claimed his 80th career victory, and his first in five years. The telecast was up 206% over 2017 and ranked as the highest-rated […]
ESPN and Thirty Five Media, owned by NBA star Kevin Durant and business partner Rich Kleiman, are teaming up to create The Boardroom – a new project that will examine the ins and outs of sports business and “illuminate the world of sports far beyond what fans ordinarily see.” The six-episode series will be hosted […]
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