NBA League Pass expands the menu

With a new season on the horizon, NBA League Pass is launching a series of “innovative, fan-focused initiatives that will provide more ways to watch live NBA game coverage than ever before.” Through a new, season-long NBA League Pass offering – available via Turner’s B/R Live streaming service, along with NBA.com and the NBA App – fans will now be able to purchase and watch live NBA games in-progress at a reduced price. Beginning at the start of the season, fans will have the ability to purchase a single game on NBA League Pass from the end of the third quarter to the conclusion of the game for $1.99. Starting in early December, fans will have the additional option to buy a single game at reduced prices at the beginning of each quarter. NBA Digital is also developing an option to enable fans to purchase 10 minutes of real-time game access. Details regarding the future launch of that offering will be announced at a later date.

“Our partnership with the NBA continues to center on the development of innovative, fan-first products that deliver premium content through an array of touch points and drive consumption across all platforms,” said David Levy, President of Turner. “These game-changing initiatives will provide fans with immediate access to live NBA action in more ways than ever before. From live games on TNT and NBA TV to these compelling options for NBA League Pass subscribers, fans will be able to customize the experience to best align with their viewing preferences.”

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