FOX Sports’ Game campaign

Tonight sees the debut of the NFL’s Thursday Night Football, Presented by Bud Light on FOX, with FOX Sports opening the doors to its new “Now It’s a Game” campaign, which “celebrates a schedule full of marquee NFL matchups.” The campaign is comprised of an introductory “anthem” and six individual key matchup spots, directed by award-winning filmmaker Craig Gillespie and featuring NFL stars Jared Goff, Ndamukong Suh and Saquon Barkley along with FOX Sports’ broadcaster Joe Buck and Pro Football Hall of Fame colleagues Troy Aikman, Michael Strahan, Terry Bradshaw and Howie Long..

“Football is in FOX Sports’ DNA, and the premiere of Thursday Night Football on our network is a big moment in our brand’s evolution,” said Robert Gottlieb, Executive Vice President and Head of Marketing, FOX Sports. “This is year one of the broadcast on FOX, and we wanted a campaign that was distinctive to our voice, but also true to what we plan to deliver to NFL fans as the network home of this franchise.”

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