Amid a busy Saturday for sports, TBS saw ALCS Game 1 take the day across all of TV, according to Nielsen metered market numbers. The Astros/Red Sox telecast on the channel averaged 5,821,000 viewers for the game, up 42% over the last time it carries the ALCS Game in 2016. TBS’s 2018 MLB Postseason viewership […]
CBS Sports detailed plans for the 2018-19 college basketball season with a schedule that showcases all of the 2018 Final Four teams as well as 12 total automatic bids to the Men’s and Women’s NCAA Tournaments. Programming begins Dec. 8 with Michigan/Florida at noon. Men’s Tournament bids awarded on CBS, including the Big Ten Championship […]
Meanwhile, ESPN unveiled its own lineup for women’s college basketball this season, with more than 135 matchups across ESPN, ESPN2, ESPNU, SEC Network and Longhorn Network, with an additional 1,500 games on ESPN3, SEC Network +, ACC Network Extra, and ESPN+. ESPN will showcase up to 12 matchups, beginning with Maryland/South Carolina on Nov. 18, […]
The PGA of America, CBS and ESPN locked in a new 11-year multimedia agreement for the television, digital and OTT rights to the PGA. Programming will include wall-to-wall, live full-field 72-hole coverage of the championship, beginning in 2020 at Harding Park with the three platforms serving up more than 175 cumulative hours of live coverage. […]
NBC Olympics unveiled the logo that will be used for its coverage and promotion of the 2020 Tokyo Olympics. The Tokyo 2020 logo will be embedded within thousands of hours of linear and digital coverage as well as a company-wide, hyper-targeted consumer engagement campaign that will begin more than a year before the Opening Ceremony. […]
FIFA launched its first-ever global strategy for women’s soccer, plotting a map for the org to work with confederations and Member Associations, clubs and players, the media, fans and other stakeholders in a move “to realize the full potential that exists within the women’s game.” As part of its commitment to supporting and furthering the […]
With Drew Brees making history on Monday Night Football as he became the NFL’s all-time passing yards leader, ESPN saw the Saints win deliver a 7.3 overnight rating according to Nielsen metered market numbers. That is up 4% over last year’s Vikings/Bears game. In Washington D.C., the game delivered an 8.9 rating on ESPN and […]
Daytona International Speedway and Florida Hospital, which will soon be rebranded as AdventHealth, announced an expansion of their relationship, making the health system the official presenting sponsor of DAYTONA Speedweeks. With this expanded multi-year partnership, DAYTONA Speedweeks will now be referred to as DAYTONA Speedweeks Presented By AdventHealth. “Florida Hospital has been an ideal partner […]
NBC’s Sunday Night Football saw a Cowboys/Texans OT battle hand the franchise with its fourth consecutive week of double digit increases over 2017 numbers, with a 12.4/22 in overnight Nielsen numbers. That is up 17% from last year’s Week 5 and marks the best Week 5 overnight for NBC SNF since 2015.
The Yankees/Red Sox continued their history as a viewership heavyweight, as TBS’ ALDS Game 2 on Saturday night averaged 5.1 million viewers to rank as the top program in primetime television. That number ranks as the most watched LDS on Saturday night since 2008, and peaked with 5.8 million viewers from 10-10:15p. Average viewership was […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5