NBC sets stage for Tokyo

NBC Olympics unveiled the logo that will be used for its coverage and promotion of the 2020 Tokyo Olympics. The Tokyo 2020 logo will be embedded within thousands of hours of linear and digital coverage as well as a company-wide, hyper-targeted consumer engagement campaign that will begin more than a year before the Opening Ceremony. “This will be our most versatile Olympic logo ever,” said Mark Levy, SVP, Original Content and Creative, NBC Sports Group. “From 60-inch television screens to mobile phones, from billboards to apparel, the logo needs to stimulate an emotional response with consumers no matter where they see it, and they are engaging with brands in more places than ever before.”

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