The PGA of America, CBS and ESPN locked in a new 11-year multimedia agreement for the television, digital and OTT rights to the PGA. Programming will include wall-to-wall, live full-field 72-hole coverage of the championship, beginning in 2020 at Harding Park with the three platforms serving up more than 175 cumulative hours of live coverage. The PGA of America will retain the rights to PGA.com and produce the web and mobile app experiences.
“For nearly a half-century, CBS Sports has been a vital member of the PGA of America extended family while delivering our major championship to golf fans across the country,” said PGA Chief Executive Officer Seth Waugh. “We are also thrilled to partner with ESPN and connect with sports fans through the reach of the ESPN networks. The PGA is a major that not only typically delivers the strongest field in golf, but is synonymous with historic moments that resonate with golf fans everywhere. As we move this iconic championship to May, we are extremely excited that CBS and ESPN will present the highest-quality product with the state-of-the-art technology through a broadcast team that shares our mission to grow the sport of golf.”
CBS Sports, which has been the home of the PGA Championship since 1991, will continue to broadcast the third and final rounds on Saturday and Sunday, increasing its coverage by one hour each day. Under the terms of the new deal, CBS also receives expanded highlight and digital rights. Additionally, CBS will offer on-site ancillary programming on CBS Sports Network as well as on its digital and social platforms during championship week.
On ESPN, the agreement includes live action on ESPN and ESPN+ across all four days of the tournament, as well as pre-tournament and other ancillary coverage. Exclusive live coverage of the first and second rounds will appear across ESPN and ESPN+. For the third and final rounds, ESPN and ESPN+ will have multiple hours of live coverage throughout the morning, leading into the CBS telecast later in the day.