After launching For the Win, dubbed “the first mainstream sports media property focused exclusively on social news, USA Today Sports Media Group is poised to climb the next rung, launching a spinoff entitled Fore! The Win, devoted to golf content. The newly-launched platform marks the first sport-specific vertical to develop from FTW, taking that same […]
Following Ray Rice’s indefinite suspension from the NFL, multiple reports write that Nike and Electronic Arts are among the brands to have cut ties with Rice following the release of the famed video. EA Sports made the announcement that it will pull his image out of the company’s Madden ’15 video game on its Twitter […]
Sports Illustrated announced a new platform, SI Wire, a new, daily digital video editorial outlet designed to “generate short-form breaking news reports for the SI Digital family, with additional distribution across the Time Inc. Premium Digital Video Partner Network.” SI Wire will look to generate short-form (:30 – :60) briefs covering the latest developments from […]
NBC’s Sunday Night Football opener, which appeared to be a Denver runaway in the early stages, delivered a 15.1/25 overnight Nielsen score on Sunday. Local numbers for the game were led by Denver’s 43.6/66, Indianapolis’ 39.2/58, followed by Las Vegas, Albuquerque and Nashville.
The return of the NFL regular season blew up ratings as NBC saw 26.9 million viewers tune in for NFL Kickoff on Thursday. Viewership was up 7% from last year’s open game and marked the third-most watched NFL Kickoff game in the 13-year history of the event, according to fast national data from Nielsen. The […]
The Big East Conference is launching a digital network in partnership with FOX Sports. The Big East Digital Network will serve as a conference-specific, year-round HD digital channel offering free live streaming of 80-100 sporting events annually, in addition to the authenticated live streaming of conference events on FOX Sports networks. The platform launches on […]
Big news on the big data front as STATS announced that it had acquired Bloomberg Sports and its system of data analysis, predictive modeling and integrated data systems. The deal positions STATS as a sports analytics giant, offering a complete suite of sports data products and services to multi-media, team, league, gaming and technology customers. […]
NBC Sports is working with TODAY this NFL season for weekly “Together We Make Football” segments, designed to tell “the most compelling stories of football fans, players, teams and families across the country.” The segments will run on the morning show on Fridays during the season and feature a profile vignette produced by NFL Films […]
NASCAR and Comcast officially tied the knot; formally announcing a deal that will make Comcast’s XFINITY brand the title sponsor of what is currently the NASCAR Nationwide Series through 2024. The 10-year deal matches the longest single agreement around title sponsorship of any NASCAR national series in history, and is the longest entitlement sponsorship agreement […]
Just ahead of tonight’s kickoff to the NFL season, the league announced that its next-gen video service, NFL Now, is now live on five new platforms: NFL Mobile phone and tablet applications, Amazon Kindle Fire, Fire Phone and Fire TV, and Yahoo! Screen. In addition, the league unveiled two new original unscripted series from NFL […]
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