The NFL kicks off on a high note

The return of the NFL regular season blew up ratings as NBC saw 26.9 million viewers tune in for NFL Kickoff on Thursday. Viewership was up 7% from last year’s open game and marked the third-most watched NFL Kickoff game in the 13-year history of the event, according to fast national data from Nielsen. The matchup drew a national household rating of 15.5/26, making it the third-highest rated NFL Kickoff game behind 2010 (16.5/28) and 2011 (16.0/26), and up 4% from last year’s opener. On the digital front, NBC Sports Live Extra’s live stream of the event scored record-setting digital numbers with fans consuming more than 25 million minutes and making it the highest-trafficked non-Olympic, non-Super Bowl live stream in NBC Sports Digital history.

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