Xfinity goes nationwide for NASCAR

NASCAR and Comcast officially tied the knot; formally announcing a deal that will make Comcast’s XFINITY brand the title sponsor of what is currently the NASCAR Nationwide Series through 2024. The 10-year deal matches the longest single agreement around title sponsorship of any NASCAR national series in history, and is the longest entitlement sponsorship agreement in this series’ history. Beginning January 1, 2015, the property will be known as the NASCAR XFINITY Series. The agreement also makes XFINITY an Official NASCAR Partner in the multichannel video programming distributor (MVPD) and broadband ISP categories.

“We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade,” said Brian France, NASCAR Chairman & CEO. “NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.”

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