NBC Sports is working with TODAY this NFL season for weekly “Together We Make Football” segments, designed to tell “the most compelling stories of football fans, players, teams and families across the country.” The segments will run on the morning show on Fridays during the season and feature a profile vignette produced by NFL Films and narrated by NBC Sports Group’s Josh Elliott. Elliott will also report the TODAY segments from the Sunday Night Football city every Friday in the season’s first 11 weeks, beginning today.
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