After tasting success with its Awards show, Nickelodeon is now diving deep into sports programming, locking in partnerships with the NFL, MLS and NASCAR for a prime-time, sports-themed block of programming to run on its Nicktoons channel. The two-hour NickSports block starts this week, running from 9-11p on Wednesdays. Programming will feature a blend of […]
CBS Sports and NFL Network will be spiking this year’s season of Thursday Night Football with Jay-Z’s song Run This Town, featuring Rihanna. The open will be accompanied by the narration from Don Cheadle, setting the “scene to kick off the NFL week on Thursday nights, highlighting the division rivalry games. And, asking the question, […]
Boasting clients that include the likes of Fox Sports, NBC Sports, Bloomberg Sports, Canada’s Rogers and TSN as well as LG Electronics, Philadelphia-based fan engagement technology company OneTwoSee has quickly turned heads with its multiscreen application platform, which takes a slate of raw data surrounding sports broadcasts and translates it across multiple platforms. Data ranges […]
ABC kicked off the college football season on a high, drawing a 4.1 overnight rating for the 3:30p game on Saturday. That marks its highest score for an opening Saturday in that slot on record. The combined overnights for the network’s 3:30p & 8p games tallied the channel’s second highest for Opening Sat ever and […]
The 2014 Little League World Series ranked as the most-watched ever on ESPN networks (ABC, ESPN and ESPN2 combined), according to Nielsen numbers. The average audience of 1,724,000 viewers was up 71% from 2013 via 54 games. In addition, the 2014 Little League World Series ranked as the highest-rated on ESPN networks since 2002 with […]
Dish Network has worked out differences with FOX Sports and will now carry college games set to run this weekend on FOX Sports 1. In a statement, Dish said that it will now “deliver the full lineup of Fox Sports 1,” to subscribers to its America’s Top 200 programming package and above. Earlier this week, […]
SiriusXM and Bleacher Report announced the upcoming launch of SiriusXM Bleacher Report Radio, a new satellite radio channel slated to debut on Sept. 2. The channel will run on Sirius channel 93 and XM channel 208. The new channel will now feature a daily lineup of shows hosted by the likes of Will Carroll, King […]
ESPN is shifting Olbermann to 5p as a half-hour show on ESPN2 starting Sept. 8. The Keith Olbermann-hosted series will continue to be produced live from ABC’s Times Square studios in New York City and will be followed by Outside the Lines, hosted by Bob Ley. The revised show format will now feature a slate […]
NASCAR released its national series schedules for the 2015 season, which will see new deals with FOX and NBC kick in. Changes in the new slate include new dates for Darlington Raceway, Bristol Motor Speedway and Daytona International Speedway. Following the 57th running of the Daytona 500 Feb. 22 on FOX, Atlanta Motor Speedway will […]
CBS Sports opened the books on plans for its all-female weekly, hour-long sports show, entitled We Need to Talk. The series will kick off on Sept. 30 at 10p on CBS Sports Network. The high-profile lineup of talent includes Lesley Visser, Amy Trask, Tracy Wolfson, Dana Jacobson and Allie LaForce. In addition, other members include […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.