DIRECTV continues to move closer to locking up the NFL Sunday Ticket Package, and is reportedly close to finalizing an extension of their deal with the league to keep it into the next decade. SBJ writes that the average annual rights fee will rise from $1 billion under the current four-year contract to $1.3 billion-$1.4 […]
Just ahead of the new MNF season, ESPN is teaming with NFL Films for a new campaign with the tagline “No Other Night is Monday Night.” The campaign will run throughout the season, with the first spot, Tunnel, featuring up-close, documentary-style footage of some of the NFL’s top players: Tom Brady, Peyton Manning, Drew Brees, […]
After reeling in the likes of writers Howard Beck, Kevin Ding, Mike Freeman, Jason Cole and Jason King, Bleacher Report saw dividends last week when it announced a new site record with more than 41.6 million unique visitors in July, according to comScore. That marks its second consecutive month of record-setting delivery for the Turner […]
Major League Baseball appears set to pull back on its blackout restrictions for its MLB.tv streaming platform, according to the AP, starting next season. MLBAM chief Bob Bowman said he is optimistic that a deal could be reached soon with various cable operators and channels to make it happen, although, in addition to an MLB.TV […]
A hard-hitting Nevada team against Pennsylvania star pitcher Mo’ne Davis spelled ratings gold for ESPN, and grabbed a 3.4 overnight Nielsen rating and an average of nearly five million viewers (4,988,000) P2+ for the channel to make it the highest-rated Little League World Series telecast ever on ESPN. That number is also up 143% over […]
CBS Sports serves up farewell coverage of its long ties with the US Open Tennis Championships starting Saturday at 11a with men’s and women’s third-round action and wraps up with the men’s singles championship on Monday, Sept. 8 at 5p. Over 37 hours are on deck with lead play-by-play announcer Bill Macatee and Mary Carillo […]
Major League Soccer and KickTV are the latest to sign on for a content partnership, collaboration and distribution agreement with The Whistle Sports Network. The deal will surround The Whistle’s recently launched Xbox application. KickTV on YouTube offers all things soccer with more than 1.1M regular subscribers, 13 channels and over 110M views. Meanwhile, The […]
Eleven NFL players will join six-time Grammy Award-winner and multi-platinum recording artist Carrie Underwood for her performance of Waiting All Day for Sunday Night, the opening theme for Sunday Night Football on NBC. Names will include the like of Payton and Eli Manning, Russell Wilson, Colin Kaepernick and Philip Rivers.
College football is in the air, and the announcement between ESPN and the Mid-American Conference can be a game-changer for those schools involved. The deal between the two companies is for an extension of their exclusive rights agreement that will deliver record coverage of the conference across multiple ESPN platforms through 2026-27. Highlights of the […]
Monday night’s ESPN Monday Night Football preseason telecast pitting the Browns/Redskins scored a 4.5 household US rating and 6,898,000 viewers, according to Nielsen. The telecast is the highest-rated and most-viewed NFL preseason game on ESPN in five years. In Cleveland, the game delivered a 7.3 rating on ESPN and a 21.1 rating on WKYC-NBC, for […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.