Super 8 Motels celebrated its 40th anniversary in grand style, setting a Guinness World Record for a pillow fight during last week’s South Dakota-South Dakota State football game. Over 4,201 students, alumni, parents and fans took part in the record-setting promotion during the first and second quarter break in the annual rivalry game.
The U.S. Ski and Snowboard Association will see NBC Sports Group and Universal Sports Network offer record coverage of the 2014-15 U.S. ski and snowboarding season, anchored by the 2015 FIS Alpine World Ski Championships at Vail/Beaver Creek. The partnership will see 69 of hours of coverage this season across NBC, NBCSN, and Universal Sports, […]
Sony Corp. is pulling its sponsorship of the World Cup amid growing criticism of FIFA’s transparency process, according to multiple reports. Sony’s contract with the governing body was slated to expire at the end of the year, but the decision marks the second top-tier sponsor to make the decision in recent months. The deal had […]
Bud Light is taking its Super Bowl experience to the next level, announcing that it will host its first-ever Bud Light House of Whatever for this year’s game. Fans can join the brand’s #UpForWhatever experience starting in January are part of its “Perfect Beer for Whatever Happens” campaign and offer three days of parties, concerts […]
Of course, Katy Perry will roar into this season’s Pepsi Super Bowl XLIX Halftime Show, with the artist confirming her performance on Feb. 1. The announcement was made during the SNF game on NBC ahead of the launch of an original digital video featuring the singer produced by Pepsi in which Perry mulls how to […]
Amid the new season of games on NFL Network, the channel has launched a dramatic shift in its programming plays. Opening the door to a slate of unscripted reality series that include Finding Giants and UNDRAFTED (which has been drawing over a million viewers in recent weeks), the network is looking to shift to a […]
CLC, the licensing affiliate of IMG College, locked in a 10-year extension of its partnership with University of Louisville and will continue to manage the school’s trademark licensing program. Since partnering with the school, Louisville’s licensing program has seen annual royalty increases the past five years and a 355% increase in royalty-generated revenue over the […]
ESPN laid out plans for its eighth consecutive year Jimmy V Week for Cancer Research, which will launch on Wednesday, Dec. 3, across all domestic ESPN platforms to drive awareness of and donations to The V Foundation for Cancer Research. Last year, Jimmy V Week raised a record $1.8 million, bringing the seven-year total of […]
Sports fans with Dish Network are able to exhale a sigh of relief, for now, after CBS and Dish agreed to a temporary extension to continue programming amid a rough carriage fee dispute that threatens to yank SEC and NFL games from their channels. The companies avoided a potential blackout of local CBS stations in […]
Wrestling promotion TNA Impact Wrestling has landed a new home, announcing a new deal with Discovery Communications to bring the league to Destination America. The partnership includes the US premieres of additional series from the organization as well as specials and hands Discovery Communications with international broadcasting rights in select regions, to be announced at […]
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