Bud Light to Super Bowl: ‘Whatever’

Bud Light is taking its Super Bowl experience to the next level, announcing that it will host its first-ever Bud Light House of Whatever for this year’s game. Fans can join the brand’s #UpForWhatever experience starting in January are part of its “Perfect Beer for Whatever Happens” campaign and offer three days of parties, concerts and activities in Arizona.

“Our fans have really enjoyed the ‘Up For Whatever’ activations we’ve done this year, from the ‘Epic Night’ spot during Super Bowl XLVIII to this summer’s incredible Whatever, USA, experience in Colorado,” said Alexander Lambrecht, vice president, Bud Light. “House of Whatever will keep that spirit going, so expect it to be the most unique party experience in Arizona. You could say it’s the Super Bowl version of Whatever, USA.”

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