NCAA.com and its NCAASports app, both managed by Turner Sports, are slated to offer exclusive live video streaming coverage of the 2014 NCAA fall championships, with 16 championships on deck to be streamed on the site. Sports will include Division I, II and III field hockey; Division I, II and III cross country; Division II […]
The LPGA unveiled its 2015 schedule that will feature 33 official events, a total prize money increase of more than $4 million and a record number of hours in television coverage. Overall, players will compete for a total of $61.6 million in prize money next season and will be featured in 410+ hours of television […]
Bellator 131 proved a big hit for Spike TV, with the card delivering record ratings for the MMA promotion. The main event between Tito Ortiz/Stephan Bonnar drew 1.8 million viewers, making it the most-watched and highest–rated MMA fight on cable in 2014, according to the network. Overall, the card averaged 1,241,299 viewers, a record for […]
More news on the NCAA front, as the organization fleshed out its men’s basketball tournament plans over the next few years. The University of Dayton will continue to be the beneficiary of the First Four games through 2018, extending its tradition for the games since the NCAA altered the format in 2011. Meanwhile, the next […]
The UFC opened the books on its 2015 plans, slating 45 events around the world. The slate begins on Jan. 3 with UFC 182: Jones vs. Cormier and runs through December 19. At the public unveiling, which marked the first time in company history that the entire schedule for a calendar year was revealed to […]
As high school football season wraps up, NFHS Network has found that its second season is clicking thanks to its ground game. Using word-of-mouth instead of relying on traditional marketing tactics, the platform – operated and managed by PlayOn! Sports – now boasts over 11,000 high schools contributing content to the network with sports content […]
Alabama’s win over Mississippi State proved powerful for viewers as the contest ranked as the Saturday’s highest-rated game, delivering a 6.6/14 for CBS and peaking at an 8.2/16 at the 6:30p quarter hour. That marks the second highest number so far this season. Meanwhile, ABC’s battle between Ohio State and Minnesota notched a 4.3 in […]
FOX Sports unveiled its lineup, announcing its roster of college basketball announcers for the new season. Fans will see Gus Johnson and Bill Raftery return for their second season as the company’s lead game announcers, while Tim Brando joins for his first season calling FOX Sports college basketball. Meanwhile, Kevin Burkhardt and Joe Davis will […]
Skittles has eyes for the Super Bowl and has booked a commercial in the game for the first time, according to Ad Age. The report writes that Skittles will also include a “variety of activities from The Rainbow around Super Bowl Sunday.” Of course, Seattle Seahawks star Marshawn Lynch’s passion for the product delivered attention […]
The NBA is taking an equity stake in fantasy sports company FanDuel, which will serve as the one-day fantasy partner of the league. The multiyear deal will see FanDuel offer the first “Official One-Day Fantasy Basketball Game of the NBA,” that will be free to all fans on NBA.com and FanDuel.com, allowing fans in the […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.