ESPN unveiled its roster of men’s college basketball talent for the new season, with more than 1,600 games slated across its family of channels. Assignment highlights include analyst Jay Bilas joining Dan Shulman and reporter Shannon Spake on the Saturday Primetime Presented by DIRECTV game that host’s that day’s College GameDay Driven by State Farm. […]
NASCAR’s new-format Chase for the Cup continues to pay off as the season concludes, with Sunday’s race from Phoenix notching continued gains. The race picked up a 3.1 household score with an average 5.091 million viewers on ESPN, according to Nielsen. Both stats are up over a 2.7 rating and 4.27 million viewers for the […]
After striking an accord with MLS, Heineken is now going local, announcing partnership agreements with seven MLS clubs. Starting Jan. 1, the brand will partner with the Chicago Fire, Columbus Crew, D.C. United, Houston Dynamo, New York Red Bulls, New York City FC and Orlando City SC as either the Official Beer (Chicago Fire, D.C. […]
With eyes on the SEC as we hit the tail-end of the college football season, CBS Sports and ESPN laid out broadcast plans for the conference through the end of the year. CBS Sports had already slated this weekend’s Mississippi State/Alabama matchup for Saturday at 3:30p, and will wrap up the regular season with Ole […]
The NHL locked in a multi-year North American partnership with DraftKings, one of the largest U.S.-based destinations for daily fantasy sports. Fans will be able to take part in free to enter daily sports fantasy games on DraftKings.com for a shot at various prizes, including trips to premier NHL events – 2015 Bridgestone NHL Winter […]
This week officially marks the launch of college basketball season, with leagues and networks putting their best foot forward to tip off the action. One conference, the Pac-12, has opted to change up their season debut, launching Full Court Friday on Nov. 14 on Pac-12 Networks that will feature 10 conference men’s basketball openers from […]
Kroenke Sports & Entertainment acquired InterMedia Outdoors Holdings, in a move that will see assets that include Sportsman Channel, 15 outdoor magazines, and 17 websites, as well as television production operations come under the umbrella. Of course, KSE already owns and operates Outdoor Channel and 50% of World Fishing Network and the combined assets will […]
ESPN lined up its sixth annual America’s Heroes initiative in honor of Veteran’s Day 2014 with programming set to include live, day-long SportsCenter coverage from The Brooke Army Medical Center in San Antonio on Tuesday, Nov. 11; ESPN2’s First Take from a military hangar at Joint Base McGuire-Dix-Lakehurst in New Jersey on Monday, Nov. 10; […]
The NFL is bringing back a trio of games to London next season with its 2015 International Series slate set to feature a first-ever division game in the UK as well as games played on consecutive Sundays, also a first for the NFL in London. The schedule will see Jets/Dolphins on Oct. 4, Bills/Jaguars on […]
Turner Sports scored a social media spike with the debut of the NBA season, revealing that its social accounts for NBA Digital and NBA on TNT reached 46 million fans and followers across NBA TV, NBA.com and NBA on TNT Facebook and Twitter pages. Thursday’s doubleheader in Cleveland alone touched more than 33 million fans […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.