ESPN slates annual Jimmy V Week

ESPN laid out plans for its eighth consecutive year Jimmy V Week for Cancer Research, which will launch on Wednesday, Dec. 3, across all domestic ESPN platforms to drive awareness of and donations to The V Foundation for Cancer Research. Last year, Jimmy V Week raised a record $1.8 million, bringing the seven-year total of contributions to more than $8.2 million. The event starts at 7p that evening with a simulcast of former NC State coach Jim Valvano’s 1993 ESPYs speech across ESPN domestic media networks, as well as on the ABC SuperSign in Times Square. The simulcast of the speech on all platforms includes an introduction by cancer survivor, Good Morning America host and 2013 Arthur Ashe Courage Award Winner Robin Roberts.

In addition to custom PSAs and Jimmy V Week content, graphics and executions that will appear in Monday Night Football, the MLS Cup and college sports programming throughout the initiative, programming includes the Jimmy V Men’s and Women’s Basketball Classics, features and vignettes in game telecasts and studio programming across platforms, special content and live chats on ESPN.com and social activation across ESPN and The V Foundation social platforms.

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