Super Bowl commercial updates… Snickers is turning to the Brady Bunch for its new Super Bowl commercial, releasing a preview yesterday that features actors Steve Buscemi (aka Jan Brady) and Danny Trejo. The 30-second spot was created by BBDO New York and will run during the first quarter of the game. Movies buying in to […]
Facebook is making some big moves ahead of the Super Bowl, announcing that for the first time the company will be selling ads that target people on what they are talking about in real time. The Big Game targeting segment marks the company’s first segment that “utilizes real-time conversations (updating frequently throughout the game) related […]
YouTube’s Red Bull Channel scored its 1 billionth view, according to the company, which first uploaded a video to the site in 2006. That marks one of only two sports channels globally to hit 1 Billion views. In October 2014, Red Bull Media House produced the biggest livestream in Internet history with Red Bull Stratos […]
Snapchat named ESPN as its exclusive sports publisher in the US for their new Discover platform where ESPN will hand-curate content exclusively for the platform. Daily editions are set to highlight the top news of the day with 5-10 stories per day, 7 days a week and content in the first edition set to include […]
The NBA pays tribute to Chinese New Year with a celebration that will span Feb. 19 to March 4 and feature a record 56 live games broadcast and streamed in Greater China. The festivities tip off with Stephen Curry, James Harden, Jeremy Lin and Dwyane Wade paying a surprise visit to a Chinese family in […]
CBS Sports laid out plans for golf coverage in 2015, announcing the “most extensive schedule in network television history.” The company is on deck to carry 21 golf tournaments this year, with more than 155 hours of coverage, including the Masters, PGA Championship, 19 PGA TOUR events as well as 10 golf specials and programming […]
Coach K helped propel FOX College Hoops to its best ever metered overnight numbers on Sunday. Duke’s win over St. John’s (which saw Krzyzewski reach 1,000 victories), scored the company’s best-ever metered market rating for a college basketball game and ranked as the highest-rated College Basketball game of the weekend, according to Nielsen. On the […]
NBC Sports’ go big or go home mentality for major events hits full speed this week as the company prepares to host Super Bowl XLIX from Phoenix on Sunday. Armed with the company’s “most comprehensive Super Bowl promotional effort ever” with Super Bowl-related content set to run on the likes of NBC, NBCSN, CNBC, MSNBC, […]
The NHL and the National Hockey League Players’ Association inked a North American partnership with camera maker GoPro to use the company’s equipment and expertise to “deliver hockey fans never-before-seen perspectives of the game and the talents of the top players in high-definition video content during national and regional game broadcasts and across the digital […]
Former American Idol judge Paula Abdul and singer/dancer Jason Derulo will sit at the judge’s table for season 12 of Fox’s So You Think You Can Dance, joining returning judge and co-creator/exec producer Nygel Lythgoe. Mary Murphy’s exit was announced earlier this month. Reality series returns this summer.
© 2026 Access Intelligence, LLC – All Rights Reserved.
