Kaiser Permanente is now covering the NBA via a new multiyear strategic partnership that will “focus on building healthier communities.” The deal makes Kaiser Permanente the Official Health Care Partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball. Kaiser Permanente is also serving as the presenting partner […]
ESPN delivered its Super Bowl plans, lining up 130 hours of TV and radio programs from Scottsdale Fashion Square starting Monday at 6a. Super Bowl Sunday will see a Postseason NFL Countdown with Chris Berman and crew previewing the matchup starting at 10a. Other programming highlights include Jay Crawford and Hannah Storm hosting weekday morning […]
NBCUniversal will once again go big for its turn hosting the Super Bowl this year, announcing the company’s “most comprehensive Super Bowl promotional effort ever.” The push will span the likes of NBC, NBCSN, CNBC, MSNBC, USA, E!, Bravo, Syfy, The Weather Channel and Telemundo for its “Big Event Strategy,” along with NBC Sports Radio, […]
NASCAR’s famed merchandising is getting an overhaul, with the organization, along with NASCAR Team Properties teaming with Fanatics in a 10-year agreement for the sport’s at-track merchandise business. As part of the agreement, Fanatics acquired certain exclusive rights from NASCAR and NTP that will make the company the primary retailer of NASCAR, team and driver […]
NBCUniversal is gearing up for Super Stream Sunday on Feb. 1, offering viewers 11 straight hours of NBC content on Super Bowl Sunday with programming that includes the game, halftime show, pre- and post-game shows as well as the midseason debut of The Blacklist. Streaming begins at noon with pre-game coverage. Consumers accessing NBC Sports […]
Turner Sports and DC Entertainment unveiled the release of The Justice League Goes Inside the NBA All Star 2015, a special edition comic book teaming TNT’s Inside the NBA studio team host Ernie Johnson and analysts Charles Barkley, Kenny Smith and Shaquille O’Neal with The Justice League from DC Comics. The 16-page, limited edition comic […]
Meanwhile, Sunday’s NFL conference championship games saw an average of 46.1 million viewers tuning in for the comeback and the blowout. The Green Bay Packers/Seattle Seahawks NFC Championship Game on FOX peaked at 60.5 million average viewers as the game went into overtime. The game averaged 49.8 million viewers to rank as the most-watched program […]
The NBA and BT Sport struck a multiyear expansion of their TV partnership to beef up viewing experiences for fans in the UK and Ireland. As part of the deal, which will begin with the 2015-16 season, BT Sport will broadcast up to seven live games per week throughout the regular season and the first […]
Ahead of FOX Sports 1’s coverage of UFC Fight Night on Sunday, the FOX family of networks are teaming up to support the event in an unprecedented move for the company. Promotional support will see fighter Conor McGregor on FX, hosting a movie marathon that will include Gangs of New York, The Fighter and Taken […]
NBC Sports Group is expanding its presence in the ring, announcing a multi-year deal to carry the boxing series PBC on NBC this spring. The deal will see 20 live boxing shows featuring Premier Boxing Champions in 2015 on NBC and NBCSN starting Saturday, March 7, at 9p on the broadcast channel. The debut show […]
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