The NBA deepens London ties

The NBA and BT Sport struck a multiyear expansion of their TV partnership to beef up viewing experiences for fans in the UK and Ireland. As part of the deal, which will begin with the 2015-16 season, BT Sport will broadcast up to seven live games per week throughout the regular season and the first and second rounds of the playoffs, as well as every game of the conference finals and NBA Finals in June, all appearing across BT Sport 1, BT Sport 2 and ESPN.

“Through the extension of our partnership with BT Sport, fans can continue to enjoy a wealth of NBA content and programming in the UK and Ireland,” said Elsa Memmi, NBA Vice President, Global Media Distribution, EMEA. “BT Sport has proven to be the ideal partner to serve as an official TV destination of the NBA in the UK and Ireland and we look forward to collaborating further to provide fans with live NBA games, highlights, magazine shows, unique behind-the-scenes programming and more.”

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