NBCUniversal details Super Bowl big event strategy

NBCUniversal will once again go big for its turn hosting the Super Bowl this year, announcing the company’s “most comprehensive Super Bowl promotional effort ever.” The push will span the likes of NBC, NBCSN, CNBC, MSNBC, USA, E!, Bravo, Syfy, The Weather Channel and Telemundo for its “Big Event Strategy,” along with NBC Sports Radio, NBC Sports Digital, and NBC Sports Regional Networks.

Until the game on Feb. 1 the cross-channel promotional content will include: Today’s Savannah Guthrie and Al Roker anchoring the morning program live from Super Bowl Central on Jan. 30 and 31; Jimmy Fallon hosting a special Super Bowl XLIX edition of The Tonight Show from Phoenix with the show running live that Sunday night; Brian Williams reporting from the city for NBC Nightly News; Billy Bush and Kit Hoover hosting Access Hollywood Live from Super Bowl Central on Jan. 29 and 30; and Dan Patrick offering five days of shows from Glendale ahead of the game. Other offerings include NHL Live and Premier League Live originating from the city, as will Golf Channel’s Feherty, MSNBC’s Hardball and Morning Joe, and E!’s The Soup.

“We are using the full force of America’s largest media company to market the Super Bowl,” said John Miller, Chief Marketing Officer, NBC Sports Group. “As an NBCUniversal symphony priority, numerous platforms, programs, channels, and websites will be focused on the Super Bowl with one simple goal — make the Super Bowl a massive television event.”

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