Turner Sports is upping its game with the 64th annual NBA All-Star Game this week, announcing that Sunday’s event will, for the first time, be simulcast on TNT and TBS beginning at 8p. Overall, the company will dedicate more than 26 hours toward NBA All-Star 2015 in New York from Feb. 12-15. Marv Albert calls […]
FOX Sports unveiled its programming plans for its first year as the USGA’s principal domestic media partner, lining up more than 300 hours of coverage spanning eight championships. Coverage begins in May with the U.S. Amateur Four-Ball Championship May 5-6 from The Olympic Club in San Francisco. Overall, the company slated around 320 hours of […]
It would seem that ESPN is beefing up its hockey programming. TSN reports that ESPN has won the bidding to carry the World Cup of Hockey in 2016, beating out NHL partner NBC Sports as well as FOX. The games will be played at the Air Canada Centre in Toronto with an eight-team field. ESPN […]
Bill Raftery is being tapped to call the Final Four and National Championship by Turner Sports and CBS Sports, teaming with Grant Hill for microphone duties this year. The duo will join Jim Nantz and reporter Tracy Wolfson to call games together throughout the 2015 NCAA Tournament. With Greg Anthony on the sidelines indefinitely following […]
With the Super Bowl in full swing, the NFL announced that traffic to its digital properties on Sunday set all-time records for the game. Overall, platforms saw more than 21 million visits on Sunday with nearly four million people watching live streaming video of the game on NBC Sports Live Extra (2.5 mm viewers) and […]
Records all around for NBC and the NFL as Super Bowl XLIX became the most-watched television program in US history, according to Nielsen fast nationals. Overall, data shows that the game saw 114.4 million tuning in with a rating of 47.5, which marks the best in 30 seasons, and a 71 share. Post-game coverage also […]
Back to the Super Bowl theme, TiVo Inc. released this year’s top most-engaging Super Bowl commercials. Overall, NBC aired 27 promos, 27, to the Fox count, 28, in 2014. 1. Budweiser – ‘Lost Dog’ (Song by Sleeping at Last) 2. Joyful Heart Foundation – ‘911 Delivery’ 3. Doritos – ‘Middle Seat’ 4. Nationwide Insurance – […]
While late-game thrills delivered what is probably the most entertaining Super Bowl ending of all time, commercials continued their tradition of dominating the conversation for much of the event. According to iSpot.tv, Budweiser’s Lost Dog spot took home the top slot among the ads for the big game, based on the company’s Top 10 overall […]
The NBA is broadening tied with its digital partner on China, striking a deal with Tencent Holdings Limited, a provider of comprehensive Internet services in China. The five-year expansion of their partnership will create the league’s largest international digital partnership starting July 1 and see Tencent offer a record number of live NBA games and […]
Enjoy the Super Bowl. As we prepare for the big game on Sunday, here are a few parting stats to play with. According to polling, research and strategic marketing firm Leger, 62% of US viewers plan to watch the big game, off-pace from 71% a year ago. The South is expected to lead viewership with […]
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