Under Armour is turning to the NBA’s Stephen Curry and actor Jamie Foxx for the brand’s biggest ever global brand campaign, entitled The Book of Will. Foxx serves as the star and Creative Director of the new short films with the first film from the campaign detailing the story of Curry’s journey in “Volume One: […]
NASCAR’s RaceBuddy platform is going full season. Thanks to its new 10-year media partnership with FOX Sports, NASCAR announced that fans will now have access to the digital video complement to the race broadcast throughout the entire 2015 NASCAR Sprint Cup Series season for the first time ever. RaceBuddy now revs up with the Sprint […]
Famed tennis player Caroline Wazniacki is Godiva’s new global celebrity ambassador. The chocolatier’s deal marks the first global celebrity partnership for the brand as well as the first confectionery deal for Wozniacki. According to the announcement the brand reached out to Wozniacki after company CFO Dave Marberger read about Wozniacki’s love of chocolate in a […]
The English Premier League fattened its wallet, with Britain’s Sky and BT signing on to pay around $7.8 billion for a three-year domestic rights deal in the country. That marks a 70% spike over the previous contract with the new accord running through 2018, and joins an earlier deal with the BBC announced a month […]
DICK’S Sporting Goods is buying in to Team USA, announcing a sponsorship deal with the United States Olympic Committee that makes the retailer the Official Sporting Goods Retail Sponsor to the USOC and Team USA. The partnership will include an in-store employment program and sporting goods equipment donations, as needed, to the U.S. Olympic Training […]
FOX Sports opened the books on its 15th season of NASCAR, lining up 80+ hours of coverage of Daytona Speedweeks leading up to the Daytona 500 on Feb. 22 at 1p. Mike Joy, Darrell Waltrip and Larry McReynolds will call the race. The trio is joined on pit road by newcomers Jamie Little, Chris Neville, […]
RIP to Ed Sabol, founder of NFL Films, who died Monday in his home in Scottsdale at the age of 98. During his tenure (1964-1995), NFL Films won 52 Emmy Awards for his transformational work. In a statement on NFL.com, NFL Commissioner Roger Goodell stated: “Through his determination and innovative spirit, Ed Sabol transformed how […]
As NBA All-Star 2015 hits New York this week, TNT is lining up 26 hours of coverage spanning Feb. 12-15 before wrapping up with the 64th annual game from Madison Square Garden on Sunday at 8p. As previously announced, for the first time, the contest will be simulcast on TNT and TBS and feature Marv […]
Rece Davis is sliding into the College GameDay hosting chair for football duties via a new deal with ESPN. Davis takes over full-time hosting duties from Chris Fowler for the network’s College GameDay Built by The Home Depot franchise this year. In addition, he will continue to host ESPN’s College GameDay Covered by State Farm […]
Nielsen released its State of the Media: 2014 Year in Sports Media Report yesterday, examining highlights, advertiser trends and consumer insights across multiple sports properties. Needless to say, events that range from the Winter Olympics to the World Cup drove mobile sports consumption to new heights. According to the report, 18-34 demo posted a 53% […]
© 2026 Access Intelligence, LLC – All Rights Reserved.
