Friday saw arch-rivals Floyd Mayweather and Manny Pacquiao (along with Showtime and HBO) announce plans for what will likely become the biggest PPV boxing event of all time, with the bout slated for May 2 in Las Vegas. Combining their resources, both HBO and Showtime will contribute to the production and marketing of the event, […]
NFL Network has officially launched its 11th year of covering the combine. The network will utilize 17 cameras this year as part of its 45+ hours of live coverage. New this year will be the use of comparative analytics technology that will deliver “within seconds” analysis of who each prospect is like in terms of […]
ESPN’s offering of a classic Duke win over North Carolina on Wednesday averaged 4,136,000 viewers for the channel, along with a 2.6 rating, according to Nielsen. That makes it the most-viewed and highest-rated college basketball game of the season across all cable and broadcast networks and now ranks as ESPN’s 11th most-viewed men’s college basketball […]
Mohammad Ali will now be punching for Team Under Armour. The brand announced that it has inked a deal, partnering with Authentic Brands Group, to launch an extensive line of Ali branded and inspired products. A graphic T-shirt is already up for sale on the site, with a lifestyle apparel line slated to roll out […]
Kenny Albert continues to broaden his repertoire, as NBC Sports announced that the broadcaster will take on blow-by-blow duties for the upcoming Premier Boxing Champions series on NBCSN. Albert will be joined by analyst “Sugar” Ray Leonard to call PBC on NBC fight shows. Albert, of course, serves as the only national play-by-play broadcaster who […]
While the world awaits word on Manny and Floyd, boxing continued to take the spotlight as CBS Sports and Showtime Sports detailed a multi-year joint venture that will bring live bouts to CBS Television Network. Premier Boxing Champions on CBS will see eight live events this year, with the first slated for April 4 at […]
Let’s start off with radio today, as NBC Sports Group announced plans to offer live radio coverage of all three Triple Crown races for the first time on NBC Sports Radio. For each race, NBC Sports Radio will present two hours of live coverage from 5-7p, produced in partnership with Horse Racing Radio Network (HRRN), […]
The Sports Illustrated annual Swimsuit Issue bonanza entered its next phase on Sunday as Travel Channel began its five-part series, SI: The Making of Swimsuit 2015, diving into the behind the scenes action for the magazine’s most profitable issue. The annual publishing juggernaut has also been supported by the likes of a two-city fan festival […]
Amid stiff competition (aka SNL), Turner Sports’ coverage of this year’s NBA All-Star Game handed the company with a 4.3 household rating and an average of 7.2 million viewers, including an 7.2 local rating in NY, its highest ever in Turner’s history televising the event, according t Nielsen. Saturday’s presentation of State Farm All-Star Saturday […]
FIFA turned heads yesterday with its announcement that it had extended its media rights agreements in the United States and Canada for its events leading up to and including the 2026 World Cup. Extending their partnerships with FOX for English language programming and NBCUniversal’s Telemundo for Spanish language, the deal also locks in CTV/TSN in […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.