NBC Sports Group is detailing marketing plans for the company’s debut of PBC on NBC on Saturday, deploying its “big event” strategy to promote boxing’s return to the network. NBC Sports Agency created three TV spots featuring current boxers along with “Sugar” Ray Leonard, and on-air talent Al Michaels, Marv Albert and Laila Ali that […]
The Daytona 500 bounced back from a stormy 2014 this year, scoring 13.4 million viewers for FOX’s 2015 coverage of the race, according to Nielsen. That marks a 44% rise over last year’s weather-delayed broadcast with a total of 23.5 million viewers watched all or part of Sunday’s telecast. Additionally, 11 days of Speedweeks programming […]
ESPN is upping the ante for its 20th season of Major League Soccer as the company further unveiled its coverage plans for the new season. This year will see a new consistent MLS Soccer Sunday match window that runs at 5p with 28 of ESPN’s 34 regular-season matches running in this timeframe, mainly on ESPN2. […]
Major League Soccer formalized reports (see yesterday’s issue) about the league’s newest foray across the Atlantic, announcing a partnership with British sports broadcaster Sky Sports. In addition to the two regular season games shown on a weekly basis, the four-year deal will also showcase the AT&T MLS All-Star Game, every MLS Cup Playoff game, and […]
FOX Sports named its lead soccer studio host for the company’s upcoming coverage of the 2015 Women’s World Cup, tapping Rob Stone for the role. Stone will anchor studio shows, including pregame, halftime and postgame coverage, and other FIFA Women’s World Cup 2015 related programming throughout the month-long tournament. “Covering a massive global tournament in […]
FIFA confirmed long-held suspicions that the organization was on the cusp of a major change for the 2022 World Cup, with a task force formally targeting November/ December as the most viable period for the worldwide tournament in a move to dodge the summer heat in Qatar. The proposed event dates have the full support […]
LG Electronics USA extended the brand’s official Corporate Partnership with the NCAA in a multi-year deal that runs through August 2018. The new deal, negotiated with CBS Sports and Turner Sports, will see the electronics company continue as an official NCAA Corporate Partner with exclusive category marketing and promotional rights for consumer electronics, mobile phones […]
After launching a striking Women’s World Cup promo during the Daytona 500, FOX Sports detailed its marketing plans for thus summer’s event to mark the 100 day countdown to the tournament. The spot will see a 30-second version running during a coordinated 21st Century Fox 34-channel prime time roadblock on tonight around 8p. Participating channels […]
Newborn golf net Back9Network has suspended operations due to financial issues. The channel sent out a statement to reporters writing that network executives were hunting to resolve the issue, saying “Due to a temporary shortfall in capital, Back9Network has suspended its operations. Management and the board of directors are planning next steps and will continue […]
After rising as one of the fastest-growing media rights agencies in the world in the span of a decade, MP & Silva is now shining the spotlight on the US market. Boasting an annual turnover of $650 million, the group now counts over 10,000 hours of programming to more than 200 broadcasters in 215 countries […]
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