With the full weight of its parent company behind it, NBC Sports’ inaugural debut of the PBC on NBC notched a 2.53/5 in early Nielsen numbers, according to NBC. That ranked as the highest-rated sporting event from 9-11p (with a 2.67) on Saturday and led the network to a broadcast primetime victory among Adults 18-49. […]
Saturday marks the return of boxing to primetime network television as the PBC on NBC hits the ring at 8:30p as the first of 20 live boxing events set to run on company platforms in 2015 and led by a card that includes Keith Thurman/Robert Guerrero and Adrien Broner/John Molina Jr. Created for TV by […]
Let’s kick it off with Major League Soccer. FOX Sports 1 announced that MLS play-by-play announcer John Strong would team with analyst Alexi Lalas this season to form its top broadcast team for the sport. The du will be joined by sideline reporter Grant Wahl and make their debut together on Sunday at 9:30p, calling […]
The NHL made its World Cup of Hockey broadcaster partners official yesterday, confirming the ESPN would carry the tournament once again when it hits the ice in September 2016. The deal spans all tournament games – including round-robin, semi-final and the best-of-three final – for the tournament and includes exclusive rights on television and radio, […]
CBS Sports and Turner Sports locked in their lineup for the upcoming NCAA Men’s Basketball Tournament, with live, full national coverage of all 67 tournament games across four networks – TBS, CBS, TNT and truTV – as well as NCAA March Madness Live, beginning Tuesday, March 17, with the NCAA First Four on truTV presented […]
ESPN will see 23 conference championships decided on its channels this year as part of Men’s Championship Week running through March 15. Overall, ESPN channels will carry a record 135 games over the 13 day period across ESPN, ESPN2, ESPNU, ESPNEWS, SEC Network and ESPN3 including every game from nine conference tournaments: ACC (13), American […]
FOX Sports was the recipient of record viewership thanks to the UEFA Champions League Round of 16 and UEFA Europa League Round of 32 last week. Coverage on FOX Sports 1 saw new highs on both Tuesday and Thursday. Tuesday’s Barcelona/Manchester City game drew 779,000 viewers to the channel, according to Nielsen, to mark the […]
March Madness is getting bona fide on YouTube. NCAA Digital, managed by Turner Sports, launched the first-ever NCAA March Madness YouTube Channel ahead of the annual tournament. The new channel will offer fans real-time highlights and video recaps from all 67 games with addition content that includes press conferences, game previews and analysis, as well […]
Are you ready for the SpongeBob SquarePants 400? Nickelodeon signed on as the entitlement sponsor of the May 9 NASCAR Sprint Cup Series race, which will now feature the famed kids’ moniker. The SpongeBob SquarePants 400 will be broadcasted on 7:30p on FOX Sports 1 and feature a weekend of Bikini Bottom-themed activities including the […]
After successfully launching its Executive Club in 2014 under the watchful eye of CEO Jared Augustine and co-founder Tiki Barber, Thuzio last week launched its newest chapter in a move to bring together athletes and sponsors in Thuzio 360. The platform offers over 20,000 profiles of athletes, coaches and sports personalities for “any organization or […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.