While late-game thrills delivered what is probably the most entertaining Super Bowl ending of all time, commercials continued their tradition of dominating the conversation for much of the event. According to iSpot.tv, Budweiser’s Lost Dog spot took home the top slot among the ads for the big game, based on the company’s Top 10 overall Super Bowl commercials as measured by overall online views and social activities since their release. The spot drew 178,433 social actions and 3.5+ million online views from its $8.8 million TV spend.
Taking the runner-up slot was the Always: Like a Girl spot, with 233,070 social actions and 1.5+ million online views, also for the cool cost of $8.8 million. Rounding out the top five, according to the company were: NBC’s The Voice Super Bowl 2015 promo, with 622,274 online views/166,318 social actions; the Universal Pictures: Minions Super Bowl 2015 trailer at 1.2+ million online views and 116,140 social actions; and the BMW: Newfangles Idea spot in fifth place with 3.6 million online views and 6,030 social actions.
Before the game, Front Row Analytics said the Budweiser’s Lost Dog spot was easily the most viewed commercial, garnering over 46 million views on Feb.1. Right behind was Bud Light’s Real Life Pac Man at 16.3 million, T-Mobile’s #KimDataStash at 14.9 million, BMW’s Newfangles Idea at 9.5 million and Carl’s Jr. All-Natural with 6.7 million.