The NHL and the National Hockey League Players’ Association inked a North American partnership with camera maker GoPro to use the company’s equipment and expertise to “deliver hockey fans never-before-seen perspectives of the game and the talents of the top players in high-definition video content during national and regional game broadcasts and across the digital and social media platforms of the NHLPA, NHL and GoPro.” GoPro’s Professional Broadcast Solution debuted during the 2015 NHL All-Star Weekend and saw GoPro cameras worn by players to offer real-time HD content and multiple angles and views.
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...
