With the 2015 Women’s World Cup just around the corner, FIFA continues to shore up its global promotion of the event. Coming off the heels of a widely successful men’s World Cup last summer, the organization is looking to take its lessons from the tournament and leverage that to propel this Summer’s matches to new […]
Jordan Spieth’s historical run at The Masters delivered good news for the tournament’s broadcast partners, with CBS Sports reporting its best numbers since 2011. Its third-round coverage on Saturday earned an average household metered market rating/share of 6.5/16, up 48% over 2014’s numbers, according to Nielsen. MM ratings peaked with a 7.0/17 rating/share from 5-6p. […]
The Women’s Tennis Association and Perform are teaming up for a new broadcast production and distribution media partnership, dubbed WTA Media. The venture will see John Learing serve as Managing Director with Bruno Rocha on-board as Executive Vice President. According to the organization, the launch of WTA Media will serve as the first step in […]
The NFL and its broadcast partners lined up preseason plans, with 65 games in the cards, including eight nationally televised games. The preseason kicks off, of course, on Aug. 9 at 8p on NBC with the Hall of Fame Game pitting the Steelers and Vikings. The channel’s second national game will feature Cardinals/Raiders on Aug. […]
NBC Sports Group locked in its lineup of game and studio commentators for the upcoming 2015 NHL Stanley Cup Playoffs, slating a crew of over 20 play-by-play broadcasters, game analysts, studio hosts and studio analysts to handle microphone duties. With coverage set to begin on April 15, Mike ‘Doc’ Emrick, Eddie Olczyk, and Pierre McGuire […]
ESPN saw its 2015 Major League Baseball season-opening viewership rise 48% versus 2014, according to the company. Through five games, which included MLB Opening Night and a MLB Opening Day quadruple-header, ESPN averaged 1,370,000 viewers versus year-ago Nielsen numbers, and is up 50% in rating with a 0.9. Monday’s lineup grew 21% in viewership, to […]
The Duke/Wisconsin National Championship was a high-scoring affair, at least from an audience perspective. The matchup averaged 28.3 million total viewers, for a markup of 33% from last year to rank as the most-viewed NCAA title game in 18 years. The contest averaged a fast national household rating/share of 16.0/26, up 28% from last year’s […]
Tecate made it official, and will enter the ring with Floyd Mayweather Jr. and Manny Pacquiao as the official presenting sponsor and exclusive beer sponsor of the mega-fight. The May 2 event will see the beverage brand featured prominently in the center ring, around the mat and throughout the arena, complemented by an extensive marketing […]
The AVP will be playing on a new court this year, as the Pro Beach Volleyball Tour stuck a deal with NBC Sports Group for tournaments to be televised on NBC and NBCSN, as well as live streamed on NBC Sports Live Extra. The return to the NBC umbrella will see 17.5 hours of coverage […]
MLB Opening Night on ESPN2 was a hit for the channel with viewership rising 47% over last year’s numbers. Boasting 3,354,000 viewers, the Cardinals/Cubs marked the biggest audience for an ESPN or ESPN2 MLB Opening Night since 2008, according Fast National figures from Nielsen, with a corresponding 2.0 rating, up 43% from 2014. On the […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.