The Women’s Tennis Association and Perform are teaming up for a new broadcast production and distribution media partnership, dubbed WTA Media. The venture will see John Learing serve as Managing Director with Bruno Rocha on-board as Executive Vice President. According to the organization, the launch of WTA Media will serve as the first step in the developing partnership between the two organizations and marks a “major strategic move” for the WTA, which sees, for the first time, all WTA tournaments being aggregated, centralized and delivered, under one media rights owner. WTA Media will increase news content by 40%, according to the announcement, and deliver magazine shows and additional off-court content to support its strategy. Distribution of the content to broadcasters, news providers and other digital outlets, will be handled directly by WTA Media, with support from Perform’s 41 offices around the world.

“From 2017, for the first time ever, fans around the globe will be able to access 2000 main draw singles matches and consistently follow their national heroes and favorite players all season, on and off court,” said WTA Chairman & CEO, Stacey Allaster. “This is game-changing for our sport and very exciting for our fans.” Allaster added, “John has an amazing track record in developing quality broadcast and producing a compelling sports entertainment experience. Together with Bruno, they form an outstanding tandem to spearhead this new endeavor.”