Duke/Wisconsin delivers a blowout

The Duke/Wisconsin National Championship was a high-scoring affair, at least from an audience perspective. The matchup averaged 28.3 million total viewers, for a markup of 33% from last year to rank as the most-viewed NCAA title game in 18 years. The contest averaged a fast national household rating/share of 16.0/26, up 28% from last year’s score on CBS. Overall, the entire tournament across TBS, CBS, TNT and truTV became the most-watched NCAA Tournament in 22 years, according to Nielsen Fast National ratings, pulling 11.3 million average total viewers, up 8% from last year, and drawing a HH rating/share of 7.0/15, up 8% from last year.

On the digital front, NCAA March Madness Live scored all-time records including 80.7 million live video streams as well as 17.8 million hours of live video consumption during this year’s tournament. This year’s live video streams are up 17%over last year, with hours of live video consumption up 19% this year.

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