Masters swing proves a dandy

Jordan Spieth’s historical run at The Masters delivered good news for the tournament’s broadcast partners, with CBS Sports reporting its best numbers since 2011. Its third-round coverage on Saturday earned an average household metered market rating/share of 6.5/16, up 48% over 2014’s numbers, according to Nielsen. MM ratings peaked with a 7.0/17 rating/share from 5-6p.

Meanwhile, ESPN saw its second round Masters coverage on Friday draw a 2.1 U.S. household rating, averaging 2.952 million viewers, according to fast national data from Nielsen. That is also up from last year’s second round telecast, which earned a 1.8 rating and averaged 2.465 million viewers. In addition, the company’s Thursday telecast marked ESPN’s highest-rated and most-viewed first round coverage in five years, earning a 2.2 rating and averaging 3.218 million viewers.

Finally, Golf Channel’s Masters Week programming saw record viewership on the channel, in addition to scoring its highest-traffic ever on digital platforms. As for Thursday, Golf Channel reports that its Masters Week coverage drew 163,000 viewers per minute, up 33% YOY. The network ranked as the most-watched sports Network from 8a-3p on Thursday with Golf Central Live From the Masters coverage. On the digital front, GolfChannel.com notched its highest traffic ever for a Masters Week (Mon-Thur); including 10.5 million Site Page Views for a 105% markup YOY; 1.55 million Site Unique Visitors up 70%; and 378K Video Starts rising 80%.

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