NASCAR is once again going green, bringing back its third annual NASCAR Race to Green initiative. From now through Saturday, the campaign will look to build awareness around the programs the governing body, industry and multiple partners have created to help protect and preserve the environment. This year, NASCAR and the Environmental Protection Agency are […]
With today marking the 119th running of the Boston Marathon, home channel Universal Sports Network is at the starting line for live national coverage of the event starting at 8:30a. Calling the race will be Al Trautwig and Larry Rawson along with Frank Shorter, Josh Cox, Juli Benson and Nick Gismondi along with host Paul […]
The PGA European Tour has a new face atop its leaderboard, announcing that Keith Pelley, President of Rogers Media, would be taking on the role of Commissioner and CEO at the organization. While at Rogers, Keith helped land the largest sports rights deal in Canadian history, with the acquisition of a $5.2 billion National Hockey […]
With the matchups locked in, ABC, ESPN, TNT and NBA TV announced broadcast plans for first-round games of the 2015 NBA Playoffs. ABC/ESPN open the postseason with the first five games, featuring the team of Mike Breen, analysts Jeff Van Gundy and Mark Jackson and reporter Lisa Salters calling two ABC broadcasts in less than […]
A hearty thanks to everyone who judged, entered, attended and/or presented this year’s Cynopsis Sports Media Awards. We once again saw a packed room that delivered the best minds in the business. We also would like to thank and congratulate our luminaries this year, including CBS’ Sean McManus, the NHL’s Gary Bettman, Univision’s Juan Carlos […]
WME|IMG is getting in the ring with the Professional Bull Riders, announcing the acquisition of the company that boosts its live event portfolio. While the transaction is subject to customary closing conditions, including antitrust regulatory approval, the deal is expected to close in May. The company snagged the PBR from controlling shareholder Spire Capital Partners. […]
Next week will see the 119th running of the Boston Marathon, with Universal Sports Network serving as the national television and digital media home of the famed race. Live Coverage starts April 20 at 8:30a as part of “Marathon Monday.” On Saturday, the channel will feature a special preview show live from the finish line […]
The Premier League continues to hit new highs as NBCSN’s coverage of the Manchester Derby on Sunday ranked as the most-watched Premier League match in US cable television history. The Manchester United victory averaged 1.1 million viewers with the channel offering live on-site coverage from Old Trafford, according to Nielsen. In addition, NBCSN’s Premier League […]
The puck drops on the Stanley Cup Playoffs today with pre-game coverage beginning at 6:30p on NBCSN with NHL Live, followed by four Game 1 matchups across NBCSN, USA Network and NHL Network. On most nights of the first round, NBC Sports Group will produce two versions of NHL Live (one for NBCSN, one for […]
A fresh beverage for the NBA, which announced a multi-year deal with PepsiCo that makes the company an official marketing partner of the league as well as the Women’s National Basketball Association, NBA Development League, and USA Basketball starting next season. The deal will see PepsiCo leverage its Mountain Dew, Aquafina, Brisk, Doritos, and Ruffles […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.