PBR has a new rider

WME|IMG is getting in the ring with the Professional Bull Riders, announcing the acquisition of the company that boosts its live event portfolio. While the transaction is subject to customary closing conditions, including antitrust regulatory approval, the deal is expected to close in May. The company snagged the PBR from controlling shareholder Spire Capital Partners.

“We’ve worked closely with the PBR for the last several years and share their passion for expanding the sport of bull riding globally,” said WME|IMG co-CEOs Ari Emanuel and Patrick Whitesell in a statement. “The resources across WME|IMG make the partnership a perfect match, combining top quality event production and broadcast rights.”

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