With the countdown to the Kentucky Derby underway, NBC Sports Group is handing the social media keys to Johnny Weir and Tara Lipinski. The pair is taking over one of NBC Sports’ social media accounts every day until the Derby. Today’s engagement will see the duo capture their experience packing for Derby week on NBC […]
Amid the sweet smorgasbord of premiere sporting events this week, ranging from playoffs to boxing to the Kentucky Derby, the NFL is on the clock as the 2015 Draft looks to offer another generation of athletes the chance to launch their careers as potential superstars. Amid a move to Chicago, NFL Network is beefing up […]
Speaking of the Mayweather/Pacquiao fight, the bout is shattering more records. Todd duBoef, President of Top Rank, told ESPN.com that deals with five title sponsors have generated $13.2 million for the mega-event to set a new record, reeling in a a $5.6 million sponsorship from Tecate, the official beer of the fight. Others include Paramount […]
FOX Sports is giving management an overhaul. In a move to reorganize its U.S. exec structure, the company named Jamie Horowitz to the newly created position of President, FOX Sports National Networks where the former ESPN and NBC News executive will oversee all programming, marketing and scheduling for FOX Sports 1 and FOX Sports 2. […]
The ESPYs are leaving ESPN. ABC and ESPN announced plans for the annual awards show to depart cable and hit the ABC this year, where it will be broadcast live on Wednesday, July 15 in Los Angeles. ESPN will now deliver SportsCenter at The ESPYS and The ESPYS Countdown Show Presented by Capital One airing […]
The IOC is eyeballing April 2016 as the launch date for its upcoming Olympic TV channel, looking to gain traction just ahead of the Olympic games. According to the AP, Olympic Broadcasting Services CEO Yiannis Exarchos is bolstering staff to around 100 people to be based in Madrid to produce programs and features about Olympic […]
The U.S. Women’s National Soccer Team and Nike unveiled the new home uniform and boot combination for the 2015 Women’s World Cup. The head-to-toe look includes Nike’s first women’s-specific integrated soccer cleat collection, with uniforms 16% lighter than previous versions to help maximize speed and comfort. The jersey, shorts and socks are made from recycled […]
The NFL and its broadcasters revealed dates and network assignments for its 2015 slate of games, all leading into Super Bowl 50 on CBS next year. NBC Sports once again launches the season starting Sept. 10 with NFL Kickoff 2015 pitting the Pittsburgh/New England. That will be followed by the Sunday Night Football opener on […]
Sad day at FOX Sports. Just days after honoring broadcaster Steve Byrnes for his battle against cancer at the April 19 NASCAR Sprint Cup Series race, the longtime NASCAR television mainstay lost the fight. Byrnes had served as co-host of NASCAR Race Hub and play-by-play announcer for NASCAR races. “We lost a beloved member of the […]
ESPN is losing a longtime pillar of the company, with Executive Vice President, Sales and Marketing, Sean Bratches announcing that he will depart the company at the end of the year. With a career that has spanned 27-years at the company, Bratches has led the affiliate sales groups at ESPN and The Walt Disney Company, […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.