The College Football Playoff National Championship continues to spice up the fan experience, as the Arizona Organizing Committee and CFP announced yesterday that its signature fan events will take place in downtown Phoenix in the days leading up to the big game on Jan. 11, 2016. Events include: fan fest Playoff Fan Central at the […]
With final Nielsen numbers in, NBC Sports reports that its coverage of American Pharoah’s down-to-the-wire victory in Saturday’s 141st Kentucky Derby averaged 16.0 million viewers. That is good enough for a 4% markup over last year, when 15.3 million tuned in for California Chrome’s win. The race also posted a 9.6/23 national rating – up […]
ESPN Executive VP of Affiliate Sales and Marketing David Preschlack is leaving the company after two decades on the clock. He follows Sean Bratches, who announced his departure two weeks ago. Variety writes that ESPN President John Skipper sent an email to employees yesterday, writing that “David has been a key driver at every stage […]
Bleacher Report released the third episode of Game of Zones, its Emmy-nominated animated series that pays tribute to HBO’s series and showcases animated versions of stars from the NBA Playoffs. The latest episode includes “appearances” from LeBron James and the Cleveland Cavaliers, Stephen Curry and the Golden State Warriors, and James Harden of the Houston […]
NBC Sports Group continues its marathon of Kentucky Derby coverage today, calling in the family members to help boost promotion of the event before culminating with the 141st running of the race on NBC tomorrow at 4p. This year’s ‘Big Event Strategy” will include multiple touch points on Today where Al Roker reports live all […]
FOX Sports lined up its roster of studio analysts for live pre-match, halftime and post-match commentary ahead of the FIFA Women’s World Cup 2015. Personalities are set to represent five different countries – USA, Canada, England, Germany and Mexico and combine for 932 international matches played, including a 51 FIFA World Cup and Women’s World […]
One of the sports industry’s most famous tandems formally split as GoDaddy and Danica Patrick announced plans to go their separate ways after a long partnership. GoDaddy said Wednesday the that company was shifting gears on its marketing strategy and would depart NASCAR, and subsequently Patrick, after this season, although they will reportedly continue working […]
Major League Baseball signed up with Esurance in a new sponsorship deal that makes the insurance brand the exclusive auto insurance partner for the league. The deal will see Esurance serve as title sponsor of the new all-digital Esurance MLB All-Star Game Ballot, which launched yesterday exclusively at MLB.com and the 30 Club sites on […]
The PGA TOUR is going OTT. The organization is launching PGA TOUR Live, a digital Over-The-Top subscription service that will give fans live Thursday and Friday morning coverage of more than 30 PGA TOUR events per season. The PGA TOUR and MLB Advanced Media struck a multi-year deal to develop, produce, and distribute the OTT […]
The NFL is bidding adieu to its tax-exempt status, according to the AP. In a letter to team owners, Goodell stated that the league will file tax returns as taxable entities for the 2015 fiscal year. The league has been tax-exempt since 1942, though all 32 teams pay taxes on their income. “As you know, […]
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