ESPN locked in a deal with the ATP to continue coverage of the ATP World Tour Masters 1000 events in Canada and Cincinnati each summer starting in 2016. Coverage will see nearly 50 hours of programming and covers the last four days of each tournament including the semifinals and championship, with tournaments that WTA matches […]
The November Nine once again took their seats yesterday to claim the bracelet that crowns them the 2015 World Series of Poker Champion, along with a cool$7,683,346 first-place prize. With the final table spread over a three night span, coverage hits ESPN2 tonight at 8p, with the champion taking the crown tomorrow evening at 9:30p […]
Nissan is blanketing the country via the NCAA, announcing a four-year deal on Friday to become an Official Sponsor of 100 colleges and universities nationwide, and a supporter of select NCAA Championships. This announcement comes as part of Nissan’s “go big” marketing strategy, with sponsorships negotiated throughout the summer with the media rights holder for […]
“Paid patriotism” made headlines yesterday following a government oversight report released by Sens. John McCain and Jeff Flake detailing how the Department of Defense paid professional sports teams/leagues a total of $6.8 million to serve up patriotic displays honoring American soldiers. NASCAR was the biggest recipient of the funds, receiving $1,560,000 during fiscal year 2015, […]
Kickboxing pillar GLORY locked in a deal with ESPN to carry its events live on ESPN networks, beginning with tonight’s GLORY 25 Milan on ESPN3 at 4p, with a replay on ESPN 2 at 1:30a. This year, the promotion has also locked in broadcast deals with Kombat Sport in France, Fight Channel in Eastern Europe, […]
Verizon and the NBA are thinking big with a multiyear content and marketing partnership that makes Verizon the Official Wireless Service Provider of the league, as well as the WNBA, NBA Development League (NBA D-League) and USA Basketball (USAB). The deal will see mobile video service and social entertainment platform go90 serve up extensive NBA […]
The NFL will be downing Bud Lights for the foreseeable future, with Anheuser-Busch inking a multi-year renewal and global expansion of Bud Light’s official beer sponsorship of the league. The deal sees Bud Light expand its presence across premiere league events, serving as the presenting sponsor of Thursday Night Football, a sponsor of the NFL […]
The NFL locked in a partnership with the Rugby Football Union in a move that will see the league play a minimum of three regular-season games at Twickenham Stadium in London over a three-year span, in addition to its deals with other venues in the city, including Wembley. The deal begins in Oct. 2016 with […]
In other Nielsen news, FOX Sports is reporting that Sunday handed the channel with over 16 billion minutes viewed, anchored by America’s Game of the Week, pitting the Seahawks/Cowboys, along with Game 5 of the 2015 World Series. Overall, the channel served up 16+ consecutive hours of programming from 9:00-1:12a (Nov. 2), making it the […]
The Royals victory in the 2015 World Series once again handed FOX with a winner, as Game 5 drew a 10.0/17 household rating/share with 17.2 million viewers to rank as the most-watched Game 5 since 2003. The final contest was up 37% in rating and average audience over 2014 Royals-Giants Game 5 a year ago. […]
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