TMZ is coming to FS1, with the show announcing that it will expand its brand with the debut of TMZ Sports on the channel on Nov. 9 at midnight. The half-hour program will run as a strip on Monday-Fridays offering “exclusive up-to-the-minute, off-field stories and breaking news specifically focused on sports personalities making headlines around […]
Amy Poehler once stated that athletes made the best hosts of Saturday Night Live, due to their ability to take directions, and the NBC franchise has delivered the sports/comedy one-two punch in spades over the years spotlighting names that range from Joe Montana, Walter Payton and Chris Evert to Derek Jeter, The Rock and LeBron […]
Saturday also saw the final outing for American Pharoah who went out a winner to capture the Breeders’ Cup on NBC. The Triple Crown winner helped the channel to a 2.63/6 in Nielsen overnight markets, marking the best numbers for the race since 2010 and up 46% over last year’s primetime telecast on the channel. […]
The NBA is busting through the jersey barrier, and is planning to add a sponsor’s logo to its jerseys. The league will allow Kia to place its logo on a 3.25-inch-by-1.6-inch patch that will be displayed on the upper left chest of player jerseys for both the 2016 and 2017 All-Star games, marking the first […]
MLB on FOX is teaming up with Facebook during the World Series in order to offer ‘live’ video chats during the games. Game 2 saw Hall of Famer Frank Thomas appear in a live video chat on MLB on FOX’s Facebook Page to answer questions from sports fans with another round set to take place […]
From power outages to game-tying homers to an extra innings marathon, FOX Sports’ coverage of Game 1 of the 2015 World Series made plenty of memories as the contest drew 14.9 million viewers, according to Nielsen Fast Nationals, and a 9.0/17 ratings/share. That marks the game the highest-rated World Series Game 1 since 2009 and […]
Despite stiff competition from the World Series, the NBA season opened with its own uptick. Turner reports that TNT’s NBA Opening Night doubleheader saw a gross audience of six million total viewers, according to Nielsen Fast Nationals, swelling 28% over last year. The Cavaliers/Bulls telecast averaged 3.5 million total viewers and a 2.1 rating, for […]
Amid rough headlines for the daily fantasy sports industry, the Fantasy Sports Trade Association announced that it will launch the Fantasy Sports Control Agency and appoint Former Acting U.S. Secretary of Labor Seth D. Harris to chair the independent agency, which is charged with “creating a strict, transparent and effective system of self-regulation for the […]
The 2016 Verizon IndyCar Series schedule is undergoing an overhaul, with the organization unveiled a 16-race schedule that will now run five weeks longer than last season and feature new events in Phoenix, Road America and Boston. The season will include ABC broadcasting five races in 2016, including the season-opening Firestone Grand Prix of St. […]
After reportedly promising advertisers 3.5 million streams (per Fortune) for Sunday’s first global stream of an NFL game, Yahoo opened the day proclaiming that the London game served up 15.2 million viewers with 33.6 million video streams. Overall, the company reports that there were over 460 million total minutes of video consumed for the game […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.