NASCAR unveiled its slate of races for the 2016 season as well as agreements with 23 tracks to field NASCAR Sprint Cup Series races for the next five years. Additionally, 24 tracks will host NASCAR XFINITY Series races through 2020. The season revs up at an overhauled Daytona International Speedway, thanks to the new DAYTONA […]
With the MLB Postseason on a viewership tear this year, the Royals/Mets battle royale in the World Series takes the mound tomorrow night at 8p in Kansas City, with all broadcasts set to be carried by FOX and FOX Deportes. The league announced, following the Royals win over the Blue Jays, that the slate of […]
After reporting its first-ever $1 billion sales quarter in company history, Under Armour is now bringing Dwayne “The Rock” Johnson into the fold as its newest endorser. The Rock announced that deal on Twitter, stating “IT’S OFFICIAL. The Rock/Under Armour partnership has been years in the making and we’re proud and pumped to have it […]
This weekend’s first live global stream of a regular season NFL game on Yahoo will see more than 30 brands partnering with the company for the contest on Sunday from London’s Wembley Stadium. Commercial breaks will see video ads as well as exclusive pre-game and halftime presenting sponsorships with reach to over one billion monthly […]
Activision Blizzard is reeling in some heavyweights in a move to dive deeper into eSports, announcing that former CEO of ESPN and the NFL Network Steve Bornstein will serve as the division’s Chairman while MLG co-founder and President Mike Sepso will come in to serve as its Senior Vice President. “Last year, Activision Blizzard created […]
The Universal Sports brand is fading to black and will shut down next month with minority partner NBC Sports picking up the network’s portfolio of rights which include events such as the Boston Marathon and the Tour de France. SBJ broke the news that the channel will fold on Nov. 16, as majority owners InterMedia […]
The NCAA is blocking daily fantasy operators DraftKings and FanDuel from advertising during championship events, according to ESPN, notifying the companies that the wall will include television broadcasts In a letter, addressed to DraftKings CEO Jason Robins and FanDuel executives Christian Genetski and Matt King and dated Oct. 20, the organization also asked the daily […]
In the thick of scandal, the FIFA Executive Committee announced that it had approved a set of measures to strengthen its governance and “increase the transparency of Ethics Committee proceedings while reiterating its commitment to necessary reforms already underway” while confirming that the date for special session of its congress to name a new President […]
Sheraton Hotels & Resorts and Starwood Preferred Guest signed on for a new partnership with Major League Baseball that makes Sheraton the “Official Hotel of Major League Baseball” and SPG as the “Official Hotel Loyalty Program of Major League Baseball.” The new partnership offers guests access to games while on the road, as well as […]
ESPN is turning to Kevin Merida, managing editor at The Washington Post, as the new editor-in-chief for its site, The Undefeated. The platform will offer “in-depth reporting, commentary and insight on race and culture through the lens of sports.” In his role, Merida will serve as a senior vice president and oversee the editorial direction, […]
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