Reebok landed another UFC whale, signing undefeated Middleweight Champion Chris Weidman to a partnership. In addition to Weidman and the promotion itself, Reebok also sponsors other athletes that include UFC women’s Bantamweight champRonda Rousey, women’s Strawweight champion Joanna Jędrzejczyk and interim Featherweight champion Conor McGregor.
Following last week’s announcement that 2.3 million people tuned in to watch PBR’s Built Ford Tough Series event on CBS earlier this month, marking the most-watched PBR event on the channel in more than four years, the organization now hits Las Vegas this week for the World Finals. The event will mark the end of […]
AT&T has been hitching its ride to Uber, with Uber riders in four major markets able to watch live college football games in an AT&T Connected Car while en route to their final destination. Recent stops included Detroit and Nashville last weekend with Houston and Atlanta also in the cards on 10/24 and 11/14 respectively. […]
FS1 saw a viewership surge with Game 5 of the Astros/Royals American League Division Series reeling in 5,944,000 viewers on the network, making it the most-watched telecast in network history by 17%. The contest also handed FOX Deportes with 146,000 viewers, making it the network’s most-watched ALDS game this year. Kansas City led all local […]
CBS Sports is lining up its biggest slate of college basketball games ever, teaming with CBS Sports Network to offer fans 258 total games this season with matchups from 19 different conferences. The schedule begins on the broadcast channel on Dec. 5 at 12:30p with Temple/Wisconsin and 40 games on deck for the season. CBS […]
It didn’t take long for Jason Whitlock to find a new home, with FOX Sports detailing his anticipated new deal with the company. Whitlock, of course, worked there from 2007-2013 and will now return as a columnist and on-air personality effective immediately. Whitlock made the announcement via a column on http://j.school/, described as a “newly […]
The World Surf League has a new television home, landing a deal with Universal Sports Network to carry the 2015-16 WSL Big Wave Tour. The channel now claims exclusive TV Everywhere broadcast rights and event re-broadcast rights during the upcoming WSL Big Wave season which opens today. The partnership will see the network carry the […]
The MLB Postseason continues to be generous to TBS, which is reporting that telecasts are now averaging 5.3 million total viewers through Monday, which ties 2007 as the network’s most-viewed coverage ever through the third day of the Division Series. Matchups are up 36% among total viewers over last year and spiked 44% among Adults […]
Mexico’s win over the US at the CONCACAF Cup, now ranks as the most-watched men’s soccer match ever on FS1. The contest delivered 1,561,000 viewers to the channel, according to Nielsen figures. Immediately following the battle, FOX Sports Live earned an average of 394,000 viewers, a triple-digit percent increase over the show’s 2014 October average […]
NBC Sports is getting an early tee time, locking in rights to The Open Championship a year early through a deal with ESPN. The agreement will now see the company begin their long-term deal with the tournament launch coverage on July 14-17 next year. The deal came following negotiations that included “various industry considerations” with […]
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