CBS reports that its NFL national doubleheader on Sunday, which included the Patriots/Cowboys and Broncos/Raiders, ranked as the highest- rated NFL game in Week 5 with an average overnight metered market household rating/share of 16.4/32. That marks a 24% spike over last year’s 13.2/25 and ranks as CBS’s highest-rated NFL broadcast this season in the […]
Coming off a down season, the Arizona Coyotes experienced a summer that offered a blurred future when the Glendale City Council voted to terminate the city’s 15-year lease. Flash forward to the fall, and the team opened a two-year deal with the city through 2017 by capturing its home opener against the Penguins in front […]
The 2015 MLB Postseason is showing 18% in viewership as of Sunday morning, averaging 4.146 million viewers over last year to become the most-watched postseason for the league since 2010, according to Nielsen Fast Nationals. On TBS, telecasts are averaging 5.4 million total viewers through Saturday to ranks as the network’s most-viewed coverage on record […]
FIFA’s Ethics Committee dropped a hammer on President Sepp Blatter, along with other executives, the will prevent them from representing the organization “in any capacity, act on the organization’s behalf, or communicate to media or other stakeholders as a FIFA representative” for at least 90 days. Issa Hayatou, as the longest-serving vice-president on FIFA’s Executive […]
The MLB Wild Card round nabbed another hit, as TBS’s coverage of the Cubs win over the Pirates averaged 8.3 million total viewers and a 5.0 household score, marking the highest rated and most viewed Wild Card Game ever, according to Nielsen Fast Nationals, as well as the largest audience for an MLB game telecast […]
The Yankees/Astros Wild Card game on ESPN opened the MLB postseason on a high note, delivering the largest MLB Wild Card Game audience ever, according to Nielsen Fast Nationals. The contest averaged 7,604,000 viewers to also rank as the network’s most-watched MLB game since 2003. Audiences were up 46% over last year’s AL Wild Card […]
Turner Sports is lining up a new marketing campaign, dubbed “The Quest,” for the upcoming NBA season. The promotion will “chronicle the fictitious journey some of the NBA’s best teams and biggest stars navigate through during their ‘Quest’ for an NBA Championship.” Spots were produced by Turner Sports and feature NBA stars that include LeBron […]
The NHL is handing global media rights to IMG. The multiyear deal will see IMG market and distribute rights outside the U.S., Canada and Nordic countries, beginning with the 2016-17 NHL season. In addition, IMG will work alongside the National Hockey League Players’ Association and the league to make the 2016 World Cup of Hockey […]
Following the headline-grabbing news that a DraftKings employee used company information to win $350,000 on FanDuel, ESPN announced on Tuesday that it would be removing sponsored content for DraftKings from its programs. The situation will be reevaluated on a day-to-day basis, according to multiple reports. DraftKings issued a statement following the report: “Nothing is more […]
With clubs locked in, Major League Baseball unveiled start times for early round games. ESPN opens up the action with Astros/Yankees tonight at 8p, while TBS spotlights Cubs/Pirates on Wednesday. Division Series games will open the round when the Rangers/Blue Jays face off starting Thursday at either 3:37p or 4:07p, depending on the winner of […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.