The NBA locked in a partnership with TISSOT via a multiyear global partnership that makes the Swiss watch brand the first Official Timekeeper of the NBA, Women’s National Basketball Association (WNBA), and NBA Development League (NBA D-League). The deal marks the first Official Timekeeping partnership for TISSOT with a major North American sports league and […]
Hockey fans will finally see the action return to the ice this week, as NBC Sports opens the floodgates to the NHL regular season on Wednesday with a double header pitting the Blackhawks/Rangers at 8p and Kings/Sharks at 10:30p. Last season marked the second-most watched Stanley Cup Final on record, and the third-most watched NHL […]
Major League Soccer unveiled its national broadcast schedule for the Audi 2015 MLS Cup Playoffs which will serve up all postseason matches live on national television for the first time across the league’s partner networks, ESPN, FS1, and Univision Deportes. This year’s playoffs will offer an expanded format with 12 teams qualifying leading into the […]
ESPN is poised to make history with its coverage of the 2015 MLB Postseason, delivering fans the American League Wild Card Game telecast presented by Hankook Tires on Tuesday, Oct. 6 at 8p. Jessica Mendoza will officially become the first female analyst to call a nationally televised MLB postseason game, joining John Kruk and Dan […]
NBC Sports Group, Universal Sports Network and U.S. Figure Skating opened the curtains to its 2015-16 broadcast schedule for the upcoming season. NBC Sports Group carries more than 30 hours of coverage throughout the season, including 13 hours of the seven-event ISU Grand Prix of Figure Skating Series, 11 hours of of the 2016 Prudential […]
Provoking headlines that ranged from “Court Strikes Down Payments to College Athletes” to “Appeals Court Rules NCAA in Violation of Antitrust Laws,” the 9th U.S. Circuit Court of Appeals on Wednesday delivered a mixed bag to the NCAA in the Ed O’Bannon case. The ruling upheld a lower court decision that the organization broke antitrust […]
The National Women’s Soccer League is extending with Nike, locking in a new deal through the 2019 season. The agreement “solidifies Nike’s role as the league’s official club kit, apparel and equipment, supplier of the league ball, and provider for all nine NWSL teams, as well as any future teams.” “Nike has been an outstanding […]
Facebook is lining up its first-ever simulcast of a live sports program, partnering with NBA Digital for NBA Real Training Camp with LeBron James and the Cleveland Cavaliers to run on Thursday from 11a-1p. The special edition of the show will be carried live on the NBA TV Facebook page, along with NBA TV and […]
The NFL Players Association, via NFLPI, struck a deal with DraftKings in a move to allow some of the NFL’s top-rated players to participate in the company’s marketing efforts this season. The licensing agreement will hand DraftKings the right to employ active NFL players for in-product and promotional campaigns across broadcast, print, social media, digital […]
Big day for NYC venues. UFC unveiled a slate of moves to bring MMA to NY and has scheduled the organization’s first, professional event in New York since the state’s ban in 1997. Set for Madison Square Garden on April 23, 2016, it will feature “UFC’s top champions competing with other world-class athletes inside the […]
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