Facebook goes live for King James

Facebook is lining up its first-ever simulcast of a live sports program, partnering with NBA Digital for NBA Real Training Camp with LeBron James and the Cleveland Cavaliers to run on Thursday from 11a-1p. The special edition of the show will be carried live on the NBA TV Facebook page, along with NBA TV and NBA.com. Vince Cellini hosts from Cleveland with NBA TV analyst and former Cavaliers head coach Mike Fratello.

“We have a long history with Facebook and are excited to team up with them for another first of its kind initiative, as we bring the excitement of Real Training Camp with Head Coach David Blatt, LeBron James and the Cleveland Cavaliers to an even broader audience,” said Albert “Scooter” Vertino, general manager of NBA Digital and SVP of programming, Turner Sports. “Our goal is always to provide the most compelling content for our fans any way they choose to consume it and this initiative will expand the visibility of this quality daytime programming.”

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