CBS reports that its NFL national doubleheader on Sunday, which included the Patriots/Cowboys and Broncos/Raiders, ranked as the highest- rated NFL game in Week 5 with an average overnight metered market household rating/share of 16.4/32. That marks a 24% spike over last year’s 13.2/25 and ranks as CBS’s highest-rated NFL broadcast this season in the metered markets.
Facing a one-two punch of the Walking Dead and the MLB Postseason, NBC saw this week’s edition of Sunday Night Football hit a season low, notching a 13.1/22 in Nielsen overnight numbers. Still, that marked the franchise’s best score for an NFL primetime game vs. MLB Div. Series since 1997. The 13.1/22 for the Giants victory was up over last year’s Week 5 game, continuing its trend of year-to-year upticks so far this season. Top markets: 1. Sacramento 24.2/41; 2. SF 22.6/41; 3. Las Vegas 20.7/34; 4. WP Beach 16.9/27; 5. NY 16.8/27.