This weekend’s first live global stream of a regular season NFL game on Yahoo will see more than 30 brands partnering with the company for the contest on Sunday from London’s Wembley Stadium. Commercial breaks will see video ads as well as exclusive pre-game and halftime presenting sponsorships with reach to over one billion monthly users via the Yahoo and Tumblr platforms. According to the company, partners are set to include: American Express, Applebee’s, Arby’s, Bose, Burlington Stores, Cadillac, Chrysler, CiCi’s Pizza, Citi, CompareCards.com, Dairy Queen Brand, Danone Nations Cup, eHealth.com, Emirates Airline, Esurance, KFC, Kohl’s, Lincoln, Microsoft, Nationwide, Papa John’s, Redd’s Apple Ale, SNICKERS Brand, SUBWAY Restaurants, T-Mobile, Totino’s and Toyota, among others. The Dairy Queen® Brand is the pre-game show sponsor on Yahoo, and Toyota will sponsor the halftime show. Advertisers can select global or U.S. only advertising to reach their desired audience. Kickoff is at 9:30a.

“We’re thrilled to have some of the world’s top brands working with Yahoo to engage NFL fans around this historic live stream,” said Lisa Utzschneider, Chief Revenue Officer, Yahoo. “We’ve created a new way for viewers to enjoy one of their favorite sports live on Yahoo, along with amazing opportunities for advertisers to reach these digital fans whether they watch on their desktop, smartphone, tablet or connected TV.”