After reportedly promising advertisers 3.5 million streams (per Fortune) for Sunday’s first global stream of an NFL game, Yahoo opened the day proclaiming that the London game served up 15.2 million viewers with 33.6 million video streams. Overall, the company reports that there were over 460 million total minutes of video consumed for the game with around 33% of the audience coming from outside the US, spanning 185 countries worldwide. Yahoo also states that the stream performed with an average rebuffering ratio of less than 1%, while delivering over 8.5 petabytes to end users.
“It’s been a great opportunity to partner with the NFL and deliver a truly exceptional global live streaming experience for our users,” said Adam Cahan, Yahoo’s SVP of Product and Engineering. “We’re seeing a dramatic shift in the industry as audiences’ primary video watching moves away from TV. We were thrilled to join the NFL in setting a new standard for sports programming for our users and advertisers.”
