Verizon and the NBA are thinking big with a multiyear content and marketing partnership that makes Verizon the Official Wireless Service Provider of the league, as well as the WNBA, NBA Development League (NBA D-League) and USA Basketball (USAB). The deal will see mobile video service and social entertainment platform go90 serve up extensive NBA content that includes daily highlights, original content and access to live out-of-market games through NBA League Pass, in addition to exclusive NBA-related content. Users will also be able to cut and share select clips and highlights via text (SMS), Facebook and Twitter. Rounding out the agreement, Verizon will become the title partner of the NBA All-Star Slam Dunk platform and become the presenting partner of the NBA All-Star Balloting Program and a partner of NBA Draft, NBA Summer League and the Jr. NBA.

“There’s never been a more exciting time to be teaming with the NBA,” said Diego Scotti, CMO for Verizon. “The NBA has rapidly evolved into a year-round digital experience that engages millions of young, cross cultural fans, in many interesting ways. We are always looking for new ways to add value for our customers, and this partnership creates great opportunities to do just that. We’re thrilled to bring exclusive and awesome content to go90 and to offer unprecedented access to unique experiences.”